THIRST BOSTON 2020

Around the Boot Drinking Italian Spirits

Date: September 14, 2020 @ 6:30 PM EST

Brands: COCCHI, ITALICUS, RAMAZZOTTI, POLINI, LUXARDO, TOSCHI, MONTENEGRO, VARNELLI, MELETTI, PALLINI, STREGA, LUCANO

An Ocean Apart: Food Pairing with New England Foods and Italian Spirits 

Date: September 28, 2020 @ 6:30 PM EST

Brands: COCCHI, ITALICUS, RAMAZZOTTI, POLINI, LUXARDO, TOSCHI, MONTENEGRO, VARNELLI, MELETTI, PALLINI, STREGA, LUCANO

Who knew that two places so far apart could share such a vibrant love of seafood and spirits! Joinspirits expert Livio Lauro for an in-depth look at the regional spirits of Italy, and how you can use them both in and alongside New England fare. Follow along at home with this cooking demonstration with Chef Carolyn Johnson, of the newly opened Cusser's Roast Beef and Seafood at Time Out Market Boston.

TALES OF THE COCKTAIL 2020

Italian Hospitality / Livio Lauro & Armando Bisceglia

Date: September 22, 2020 @ 11:45 AM EST

Description: Italian hospitality is filled with joy and always enhanced with tasty food and beverages. From the greeting at the door to the after-dinner care package, Italian restaurateurs make their guests feel important in their own unique way. 

This panel of Italian hospitality experts will teach you the difference between simply “going out to dinner” versus a truly immersive and memorable dining experience. You’ll be sure to take these time-tested skills with you and implement them in your life and in your bar.

 

How to Italianize an American Cocktail

Date: September 22, 2020 @ 3:30 PM EST

Brands: PALLINI, MONTENEGRO, ITALICUS, MELETTI

Description: Italian spirits and liqueurs have been enhancing people’s lives for centuries. The country’s tipples are made with unique ingredients, processes, and family traditions that can’t be replicated anywhere else in the world. 

More and more people are incorporating these fine liqueurs into classic cocktails, creating new flavors with an Italian twist. This holds true whether you are adding a long-lived elixir or a new product still in its cradle.

Join industry expert & Italian bartender, Livio Lauro, to learn how to include Italy’s historical spirits into your bar program and offer guests a unique tasting experience. 

An Italian Drinking Day

Date: September 23, 2020 @ 2:00 PM EST

Brands: POLINI, STREGA, COCCHI, VARNELLI

Description: Italians have drinking rituals dedicated to different moments throughout the day, starting with their morning espresso and ending with a post-dinner digestivo. And, like any other art form, each has its own set of rules and etiquette.

Let industry expert & Italian bartender, Livio Lauro, teach you how to sip Italian style by exploring the various alcoholic beverages and iconic cocktails that natives appropriately drink throughout the day. After all, there’s a drink for every hour!

Aperitivo All Pink

Date: September 24, 2020 @ 12:00 PM EST

Brands: TOSCHI, RAMAZZOTTI, LUXARDO

Description: Pink, whether in wine, spirits, or cocktails, is associated with fun & trendy beverages that are lighter and fresher. They are a great choice for an ideal Aperitivo or a refreshing thirst-quencher.

In this seminar, industry expert & Italian bartender, Livio Lauro, will cover delicious pink (and red) cocktails - light and strong - that will boost your Aperitivo game. 

Learn about forgotten Italian classics that your bar patrons will crave year-round. 

BAR CONVENT BROOKLYN 2020

Amaro, the Bitter, the Better?

Date: August 24, 2020 @ 4:00 PM EST

Brands: RAMAZZOTTI, THE SPIRITUAL MACHINE, MONTENEGRO, MELETTI

Description: Italian Amari serve as more than just drinks, with one sip they take you to a place of the mindless enjoyment of life. Everybody appreciates a unique product that can also tell a great story.

Learn from Master Mixologist, Livio Lauro on how to sell and serve one of the hottest drink categories on the market today. There's never been a more perfect time to better understand this bitter Italian liqueur, when upselling a digestivo can help with customer retention and your bottom-line.

International Food Pairing with Italian Spirits

Date: August 27, 2020 @ 4:00 PM EST

Brands: ITALICUS, POLINI, PALLINI, TOSCHI

Description: Food pairing is the creative act of combining the flavor of your food with its perfect drink to magnify the qualities of both for the best sensory experience.

The iconic flavors and aromas of Italian spirits are perfect when enjoyed with food from all over the world. Every region of Italy offers an exciting selection of distinctive beverages that will delightfully support and pleasantly enhance your favorite dishes. Pairing Italian spirits with food is a form of intense pleasure. Learn how to do it and add new variations to your meal.

A Blast from the Past: Vintage Italian Cocktails

Date: August 31, 2020 @ 4:00 PM EST

Brands: CASONI, POLI, COCCHI, LUXARDO

Description: Italy has a rich history of amazing cocktails that have been enriching people’s lives for decades. The boot-shaped country’s barmen throughout history have created time-tested and easy to reproduce libations that should be part of your repertoire.

In this seminar, we will dig deep into the twelve most exciting Italian cocktails, thier stories and how to make them!

Around the Boot with Italian Spirits / PRESS ONLY

Date: September 9, 2020 @ 4:00 PM EST

Brands: ITALICUS, THE SPIRITUAL MACHINE, POLINI, RAMAZZOTTI, POLI, CASONI, VARNELLI, PALLINI, STREGA, LUCANO

USBG PARTNERSHIP 2020

Italian Spirits & World Cuisine Food Pairing

Date: June 30, 2020

Brands: RAMAZZOTTI AMARO, STREGA LIQUORE, MELETTI SAMBUCA, PALLINI LIMONCELLO

Description: Food pairing is the creative act of combining the flavor of your food with its perfect drink to magnify the qualities of both for the best sensory experience.

The Iconic flavors and aromas of Italian spirits are perfect when enjoyed with foods from all over the world.

Every region of Italy offers an exciting selection of distinctive beverages that will delightfully support and pleasantly enhance your favorite dishes.

Pairing Italian spirits with food is a form of intense pleasure. Learn how to do it and add new variations to your meal.

Guide to Italian Spirits from Aperitivo to Digestivo

Date: July 7, 2020

Brands: ITALICUS, COCCHI VERMOUTH, TOSCHI NOCELLO, POLI GRAPPA

Description: Italian drinking culture is intertwined with food, happiness, and sophistication.

From North to South of the Boot, Italy has an exciting selection of distinctive aperitivi and digestivi that will perfectly enhance your day and your life.

An increasing amount of people around the world incorporate these fine products to their meals and we believe your guests should too. Learn how to better help your patrons navigate through these beverages so that they can add that simple Italian approach to their lives.

Aperitivo: A Beverage or a Ritual?

Date: July 14, 2020

Brands: CASONI APERITIVO, POLINI VIP SPRITZ, LUXARDO SOUR CHERRY GIN

Description: The Aperitivo is internationally known as the decadent “Italian happy hour” where people socialize and drink while enjoying small bites before heading home or out for dinner. However, this iconic celebration is so much more than just that!

The Aperitivo has many meanings including a style of beverage; any beverage drunk at a certain time of day; a specific time of day; and a way of life.

In this seminar, we will debunk all the myths and no aperitivo stone will remain unturned. Learn how the Italians do it and the benefits of making and enjoying the aperitivo in its purest form.

Fifty Shades of Amaro

Date: July 28, 2020

Brands: VARNELLI, MONTENEGRO, LUCANO

Description: The taste of bitter in Italy, known as “amaro”, has long been part of the dining and drinking culture. Italians have praised bitter flavors for centuries and an Italian proverb even states: “bitter things, hold them dear”.

Sapori amari (bitter flavors) are found in coffee, beer, vermouth, herbal liqueurs, or even EVOO. But not all bitters are created the same…

In this seminar, we will take a close look at Italy’s bittered beverages to fully understand their unique shades of bitterness. Learn how to better help your patrons navigate through these drinks and “hold bitter things dear to their lives” too.

PRESS EVENTS 2020

Guide to Italian Spirits from Aperitivo to Digestivo

Date:
June 16, 2020

Brands: ITALICUS ROSOLIO, COCCHI VERMOUTH, TOSCHI NOCELLO, POLI GRAPPA

Italian drinking culture is intertwined with food, happiness, and sophistication. 

From North to South of the Boot, Italy has an exciting selection of distinctive aperitivi and digestivi that will perfectly enhance your day and your life. 

Incorporating these fine ingredients into your eating habits is a must. Learn how to start and end your meal using the simple and deeply rooted approach Italians use in all aspects of their life.

Italian Spirits & World Cuisine Food Pairing

Date: June 23, 2020

Brands: RAMAZZOTTI AMARO, STREGA LIQUORE, MELETTI SAMBUCA, PALLINI LIMONCELLO

Food pairing is the creative act of combining the flavor of your food with its perfect drink to magnify the qualities of both for the best sensory experience. 

The iconic flavors and aromas of Italian spirits are perfect when enjoyed with foods from all over the world. 

Every region of Italy offers an exciting selection of distinctive beverages that will delightfully support and pleasantly enhance your favorite dishes.

Pairing Italian spirits with food is a form of intense pleasure. Learn how to do it and add new variations to your meal.

TALES OF THE COCKTAIL 2019 VIDEOS

 

TALES OF THE COCKTAIL

New Orleans - July 16, 2019

USBG Western Conference

San Diego - March 25, 2019

USBG Southwest Conference

San Antonio - April 2, 2019

USBG Southern Conference

Charlotte - April 9, 2019

USBG Northeast Conference

New Haven - April 16, 2019

USBG Midwest Conference

Minneapolis, - April 29, 2019