Vermouth is an aromatized wine made with spices and herbs, among which the main one is Artemisia (wormwood).
Aromatized wines are deeply rooted in European culture: Pythagoras in the Magna Grecia age (VI century BC), thought out the principles of creating herb-infused wine, followed by Hippocrates and Cicero which used digestive wines to cure and entertain people.
During the Middle Ages, monastic communities flourished in Europe and they refined the methods of vine tending, winemaking and blending herbs and wine so well that today the best traditional wine producers still follow these principles.
Vermouth, as we know it, was born at the end of XVIII century in Torino, in the Piedmont region in the north-west of Italy, as the final step of centuries of evolution in the art of mixing herbs and wine.
The Piedmont region with its Alpine slopes was naturally rich in aromatic herbs and spices were easily accessible due to the closeness to the port of Genoa and its spice trade.
As a mark of the influence of Piedmont and Turin in the history of vermouth, in April 2017 the Vermouth di Torino was recognized as a Protected Geographical Indication.