Who We Are
ITA – Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world. The ITA (ICE) is present throughout the world with 78 offices in 66 countries. The U.S. has five offices: New York, Chicago, Miami, Los Angeles and Houston.
The premise of the Italian Trade Agency’s Spirits Promotion Project is to introduce and educate the American trade to the craftsmanship and authenticity of Italian distillates, fortified wines, liqueurs and cordials.
With bartenders being the gatekeepers of this knowledge, the I TA’s goal is to showcase the variety of Italian Spirits to the consumers and instill in them a newfound appreciation for the unique characteristics, notes and ingredients of each product. Get ready for a journey of discovery, one bottle at the time. Salute!