Gallery

USBG Partnership

Italian Spirits & World Cuisine Food Pairing
June 30
Participating Brands: RAMAZZOTTI AMARO, STREGA LIQUORE, MELETTI SAMBUCA, PALLINI LIMONCELLO

Food pairing is the creative act of combining the flavor of your food with its perfect drink to magnify the qualities of both for the best sensory experience. The Iconic flavors and aromas of Italian spirits are perfect when enjoyed with foods from all over the world. Every region of Italy offers an exciting selection of distinctive beverages that will delightfully support and pleasantly enhance your favorite dishes. Pairing Italian spirits with food is a form of intense pleasure. Learn how to do it and add new variations to your meal.

Guide to Italian Spirits from Aperitivo to Digestivo
July 7
Italian drinking culture is intertwined with food, happiness, and sophistication.

Italian drinking culture is intertwined with food, happiness, and sophistication.

From North to South of the Boot, Italy has an exciting selection of distinctive aperitivi and digestivi that will perfectly enhance your day and your life.

An increasing amount of people around the world incorporate these fine products to their meals and we believe your guests should too. Learn how to better help your patrons navigate through these beverages so that they can add that simple Italian approach to their lives.

Aperitivo: A Beverage or a Ritual?
July 14, 2020
CASONI APERITIVO, POLINI VIP SPRITZ, LUXARDO SOUR CHERRY GIN

The Aperitivo is internationally known as the decadent “Italian happy hour” where people socialize and drink while enjoying small bites before heading home or out for dinner. However, this iconic celebration is so much more than just that!

The Aperitivo has many meanings including a style of beverage; any beverage drunk at a certain time of day; a specific time of day; and a way of life.

In this seminar, we will debunk all the myths and no aperitivo stone will remain unturned. Learn how the Italians do it and the benefits of making and enjoying the aperitivo in its purest form.

Fifty Shades of Amaro
July 28, 2020
VARNELLI, MONTENEGRO, LUCANO

The taste of bitter in Italy, known as “amaro”, has long been part of the dining and drinking culture. Italians have praised bitter flavors for centuries and an Italian proverb even states: “bitter things, hold them dear”.

Sapori amari (bitter flavors) are found in coffee, beer, vermouth, herbal liqueurs, or even EVOO. But not all bitters are created the same…

In this seminar, we will take a close look at Italy’s bittered beverages to fully understand their unique shades of bitterness. Learn how to better help your patrons navigate through these drinks and “hold bitter things dear to their lives” too.